As such, there has been a surge in mobile payment usage,77 delivery app downloads,78 and buy-online-pick-up-in-store (BOPIS) adoption. View in article, Monetate, All-new ecommerce benchmarks for Q2 2019, 2019. Socially aware consumers would be fueling the buy-one/donate-one model, or ordering personalized, custom-made products produced on-site and on-demand aided by 3D-printing technology and body scanners. WebDistribution and inventory systems must be nimble enough to meet customer demands for faster shipping and delivery times for products. Having figured out why many of the predictions had missed the mark, we set out to explore if there was an alternate approach that would have been more instructive of the potential evolution path of and opportunities in the RCP industry. Takeaway: The increased demand for digital advertising is resulting in increased costs for companies to drive traffic and engage with and acquire customers. Entertainment and themed retail will be the wave of the future (1998), The future of retail will be all about personalization (2001), Biometrics will be the standard form of payment (2004), RFID will revolutionize the supply chain (2004), Smart Glasses will revolutionize the retail industry (2007), Flash sales will be the future of retail (2011), Consumers will shift toward shopping on social media (2011), Body scanners will change the way we shop (2012), Traditional brick-and-mortar stores will become obsolete (2013), Drones will be the standard delivery mechanism (2013), Popup concepts will dominate the retail landscape (2013), Consumers will move from buying to renting clothes (2014), Dynamic pricing will be table stakes (2014), Facial recognition will hyper-personalize grocery recommendations (2014), Every home will use dash buttons (2014), Pokmon Go will inspire the changing retail environment (2014), 3D printing will shape the future of retail (2015), Department stores will be among the biggest winners in retail (2015), Physical retail stores will transform into showrooms (2016), AR and VR will transform the in-home shopping experience (2016), Magic mirrors will bring the experience of in-store retail to the forefront (2017), Finally, and perhaps most common, were predictions, Instead of relying on prophecy-based predictions, seek to understand and, Pay special attention to trends emerging on the horizon, because, Avoid gadget-chasing, and instead define opportunities in the context of. Chuck Reynolds is a leader in Deloitte Digitals Retail & Consumer Products practice. They are a broad industry reality, impacting retail and consumer productsfrom grocery to apparel and from pet food to beverages. Many stores, including non-essential businesses, expanded pick-up capabilities. That's called"keystone markup." The spike in digital orders has had significant fulfillment implications for retailers, with order picking and last-mile delivery adding to the cost and complexity of the exercise. WebWe highly value the customer experience and have developed as a team to constantly improve and test various process flows to find the one that best fits to your business. The retail and consumer products trends were built based on analysis done by Deloittes InSightIQ, which actively monitors and aggregates a diverse set of real-time consumer, macro, marketplace, competitive, and economic data sets to better predict how and when brands can win in the marketplace. COVID-19 exacerbated this evolution as companies have Markets are certainly shaped by consumers and technology, but perhaps of equal importance are the market forces that shape the competitive landscape. Retailers can improve the return on these investments by focusing on outcomes and considering what career advancement looks like in their organizations. The resulting explosion of choices is visible in the ever-expanding range of products, brands, companies, and channels on the market. View in article, Andrew Lipson, Direct-to-consumer brands 2019, eMarketer, January 14, 2019. View in article, Mark Wilson, The rise of quarantine UX: How COVID-19 has upended the very idea of convenience. View in article, Raj Chetty, Michael Stepner, and Sarah Abraham, Association between income and life expectancy in the United States, JAMA 315, no. Retailers can alsobuy products from a middleman, known as a wholesaler or distributor. Of course, that may be the case, and much is rapidly changing in the current situation with COVID-19. While products may pass through a wholesaler or involve a broker or agent, they also include a retailer. Meanwhile, companies are pouring money into digital advertising. Several well-known department stores declared bankruptcy due to levels of high debt during the pandemic. And while many consumers say they now feel more comfortable returning to stores, their preference for online channels remains higher than before the pandemic, according to a Deloitte holiday survey. THERE ARE 3 MAIN DISTRIBUTION STRATEGIES Distribution is how a business makes its value proposition available to customers. Pros to Know. The battle was fierce, but ultimately ended with the destruction of Croesus army and his capture at the hands of the Persians. ", Omni Agent Solutions. "Annual Retail Trade Survey: 2019," Download "U.S. Retail Trade Sales (1998-2019). ", United States Census. WebTransform your retail DC to enable faster fulfillment and meet unprecedented disruption. While we determined that many of the predictions on the RCP industry shared some common flaws, their analysis and understanding enabled us to better understand where and how to look at changes ushering in trends in the industry. Our analysis revealed they shared a set of common flaws: Of course, the future is always filled with uncertainty (and hence the desire for prophecies). We understand that since our initial research, the global COVID-19 pandemic has caused unprecedented disruption, and acknowledge there will likely be new trends and even micro-markets that will emerge from this as parts of the United States are affected differently. The traditional brick-and-mortar stores would be obsolete and nearing defeat to online-only players. The COVID-19 pandemic has made those challenges even harsher. The most critical time in retail sales is the holiday shopping season. Rather than coming up with (and paying heed to) predictions that are self-serving, companies should recognize that there is a higher order of operations that becomes apparent. Certain services may not be available to attest clients under the rules and regulations of public accounting. There are three main distribution strategies: 1. It contributed nearly 50% of total consumer products sales growth between 2013 and 2018, at a CAGR of 5.2%, four times that of conventional product sales.80. View in article, Mobile Payments Today, Visa says contactless use surged amid COVID-19, May 1, 2020. A retailer does not need to exemplify every aspect of convenience to be considered as convenient. But in building a strategy, it appears to be critical to understand the target consumer and the type of convenience your consumer craves. Consumption accounts for a large portion of the U.S. gross domestic product, so retail sales have a large impact on the overall economy. However, in aggregate, these models are creating significant disruption for incumbent retail and consumer products companies by amassing material market share. Now, more than ever, retail and consumer products companies must look to dataand at a more granular levelto monitor and inform their paths forward. Great Supply Chain Partners. Heres how they can do this: These activities, in tandem, will help retail and consumer products companies to move beyond the shortcomings of a prophecy-based approach to a new, more concrete way of assessing the potential future evolution of the industry. View in article, Buzek and Lee, Retails renaissance. View in article, NACS, Time to shop, accessed March 30, 2020. While digital spending is becoming more expensive, it is not becoming more effective. Shopping centers and other brick-and-mortar stores have faced many challenges since the rise in popularity of online shopping. WebRetail & Distribution UniproTechs RetailPOS is a trusted POS solution in use by over 600 customers. These new models, in aggregate, are creating significant disruption for RCPcompanies by amassing material market share. While the global pandemic was certainly not foreseen by anyone, companies might have been better prepared for its impact had they been more proactive about regular downturn planning. Pros to Know. Takeaway: While its true to an extent that the consumer is becoming more health conscious and sustainability seeking, viewing consumers through a single lens and believing theyre behaving alike would be misleading. The center aisle in grocery stores would be dead, with customers gravitating toward healthy, fresh options. The retail industry also sells services, including restaurants, hotels, and hairdressers. View in article, Deborah Abrams Kaplan, As the labor shortage grows, are wages growing too?, Supply Chain Dive, September 4, 2018. Kaseys career has focused on emerging digital trends and changing business models. In particular, US convenience stores, with 153,000 stores serving 165 million customers daily, saw a 16th straight year of record in-store sales (excluding fuel and gas), growing at 1.8% CAGR to achieve US$242 billion in sales.68 This growth was seen in store footprints as wellfor each convenience store chain that had a net closing of stores, there were 30 convenience store chains that saw net openings of stores in 2019.69 A net increase of 5,230 stores over the past three years shows the importance of growing the retail footprint to ensure accessibility to customers; 93% of urban shoppers and 86% of rural shoppers have a convenience store located within 10 minutes of their homes.70, Although as of 2019, consumers still made over 85% of their purchases at brick and mortar, e-commerce-only companies had driven approximately 47% of the incremental growth in retail spend of the past three years.71 And convenience is the main factor driving online growth: It is the primary reason 43% of US consumers make purchases online.72 Consumers said it is the No. Retailers arethe last stop in thesupply chainbefore the products end up in your shopping cart. See Terms of Use for more information. Between 2010 and 2020, ground shipping rates of major carriers increased 75.8%, while air shipping rates soared by 80%.42, Besides shipping, labor is also eating into margins with demand rising for workers to fulfill digital orders, and RCP companies have been hit with higher warehouse labor costs. Leader in Deloitte Digitals retail & consumer products practice shopping season while digital spending becoming! Pick-Up capabilities, there has been a surge in mobile payment usage,77 delivery downloads,78! Changing business models in mobile payment usage,77 delivery app downloads,78 and buy-online-pick-up-in-store ( ). Since the rise of quarantine UX: How COVID-19 has upended the idea... Spending is becoming more effective not becoming more expensive, it is not becoming more effective for RCPcompanies by material. The rules and regulations of public accounting 1, 2020 many stores, non-essential! 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